2. The average person is expected to spend an average of $136.57, a decrease from last year’s $146.84.
😍🍕😍🍕😍 https://t.co/Pq9S913BHH— Kara Driscoll (@KaraDriscollCox) February 7, 2017You can order heart-shaped pizza on Valentine's Day!
3. About 90 percent of consumers plan on buying something for their significant other, and they’ll spend about $85 on their gifts. U.S. consumers will spend $4.3 billion on jewelry, $2 billion on flowers and $1.7 billion on candy.
4. Millennials are part of the changing consumer habits. More than 40 percent of consumers — ages 18 to 34 — would rather invest in “gifts of experience” like a concert tickets or a dance class, according to a NRF survey.
5. Total spending is expected to hit more than $18.2 billion, down from nearly $20 billion in 2016, according to the National Retail Federation.
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